Lulu.com is a rather unique company in the self-publishing services industry. Lulu offers a very do-it-yourself process, but not in a good way. The author is responsible for editing and formatting the book. Lulu provides some very basic cover design templates, but they do not create very appealing covers. In many ways, they are much more aligned with Amazon's CreateSpace than with any of the other self-publishing services companies. Lulu provides more printing and distribution services than real publishing assistance.